Ready to elevate your hospitality, travel, or leisure experience? Get weekly insights on the experience economy, traveler behavior, and how you can create immersive & enriching experiences that attract high-value guests.
Your guests are hungry for play-time 🤸 (yes, the adults too)
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It’s a new year, new look! A little playful, a lot fun, I hope it inspires you to embrace your own unique personality in your business this year. Big shoutout to our brand design partners Stina + George for the fab refresh and go check out TheStoriedExperience.com for the full effect! Speaking of playfulness, Skift just put out a new report on the power of play in tourism.
Play has been something I’ve studied (academically and experimentally) for the last five years and it’s probably one of the most important aspects of my work. Most experiences lack elements of true play. I’ve written about this here in a new article! As the president of Visit California shares, play is essential for our vitality. When the rest of the world is trying to biohack their wellness, they are missing a huge aspect of what really nourishes us. Nope, it’s not another cold plunge… Curious to hear what play means to you, and if you plan on making your guest experience more ‘play-ful’ this year! |
Creating Storied Experiences
Ready to elevate your hospitality, travel, or leisure experience? Get weekly insights on the experience economy, traveler behavior, and how you can create immersive & enriching experiences that attract high-value guests.
If I challenged you to make a moment more immersive, what would you do? Would you know which levers to pull? How many immersion strategies would you know to implement? Experience design isn't always instinctual, it's part science. Even story has formulas - a string of occurrences doesn’t make something a story. (THIS does.) If you’re responsible for the guest journey in your business, you should be able to take any basic activity or moment and add layers to it to make it more dynamic and...
"Stories set the inner life into motion, and this is particularly important where the inner life is frightened, wedged, or cornered. Story greases the hoists and pulleys, it causes adrenaline to surge, shows us the way out, down, or up, and for our trouble, cuts for us fine wide doors in previously blank walls, openings that lead to the dreamland, that lead to love and learning, that lead us back to our own real lives…” – Clarissa Pinkola Estes The deeper into the world of story I go, the...
“They're not looking for a story that tells them who they are - they already know who they are. They're here because they want a glimpse of who they could be.” - Dr. Robert Ford I scribbled this quote down when watching Westworld many years ago, and just stumbled upon it again as I was cleaning out my notes. Pretty wise for a fictional character, right? Travel brings out old & new sides to us. Sides we’ve only had glimpses of. Hidden, never-before-seen sides. Sides we’ve rejected &...