I was reminded recently that not everyone is wired for creativity like I am. And can you blame them? We live in a society that values logic over emotion, technology over art, and the tangible (what we can see) over the intangible (what we can feel).

Men are especially at risk of under developing their creative and EQ skills due to social conditioning, gender roles, and an often global association of creativity with femininity and logic with masculinity.

On top of this, if we don’t identify as ‘creative’ we create a self-perpetuating narrative that limits our ability to be creative. Ask me how I know! I did not grow up being nurtured for creativity. I didn’t have teachers or parents that celebrated my artistic creations, nor did I have a knack for creativity in the traditional sense. It is a muscle that I have strengthened over the last 15 years and it is still do this day something that challenges me.

Here’s the truth: we are ALL wired for creativity, but if you don’t use it you indeed ‘lose it’ - sort of. If we neglect imaginative & emotional thinking, the brain’s neural pathways responsible for those processes can weaken over time, making it more challenging to access and utilize our creative potential.

This means if you’re constantly being pulled into the nuts & bolts of operating your business, you’re likely not putting your energy and focus into the more emotional side of your guest experience. This likely has you in the ‘fixing potholes’ mentality rather than the ‘creating peak moments’ mentality.

The beauty of neuroplasticity is that our brains are adaptable! With the right exposure, education, and experiences, you can re-wire your brain and become more creative, more tuned into the emotional realm of this world, and come up with thoughtful solutions to surprise & delight your guests.

​Reverie was created to support you in stepping into the creative realm. To look outside of the eco-chambers of the hospitality & tourism industry and think/create in terms of engagement, immersion, and emotional impact.

And of course, if you have no desire to strengthen your creative wiring and enjoy the more left-brain, analytical day to day tasks - that’s OK! But someone on your team needs to be dedicated to the opposite side of the spectrum. You need to surround yourself with creative, emotionally intelligence people to balance things out.

Questions about Reverie for you or your team? Reply here and I am happy to answer them. And in case you didn't know, all TSE clients now get free access to Reverie, so if you've ever felt called to work together, let's chat!

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